Summary
Informa, a leading international intelligence, events and scholarly research group, required technical support to design a socio-economic impact framework to understand the impact of their events.
How we helped
Little Blue Research supported Informa by designing a methodology for determining the socio-economic value of events and their legacy to different stakeholder groups. The project was undertaken using a phased approach from scoping and piloting through to the development of a scalable framework to measure the impact of any of Informa’s events.
Client description
Informa
11,000+ employees
Challenges
• Designing a framework to measure the socio-economic value of events.
• Developing & updating methods to determine the carbon and waste footprint of events in different cities.
Outcomes
• Social indicators for measurement across events in three jurisdictions.
• Framework to measure events across limited jurisdictions to measure the impact of any Informa event.